The Axtelera-Ray series is an exceptional concept as, through Alroy Jovi’s development of the novel and its derivatives, he has taken into consideration many different aspects of the world in which we live today. Firstly, the story revolves around the classical theme of good versus evil, particularly the dark and often-effective conflict between siblings. However, Alroy has also introduced global mythology, 20th century history and the ever-popular idea of superheroes. This combination brings to life a universe in which countless readers will find themselves immersed as the various aspects come together to touch upon the individual’s own interests, making their experience of Axtelera-Ray far more personal.

           One of the most eye-catching and remarkable things about Axtelera-Ray has been the marketing drive through social media and other mediums. To date, the first novel of the series has not been released in English, but has already amassed a significant worldwide fan base through its unique and exciting promotional work. Through our own endeavours with our internationally-renowned web series, we understand the importance of social media and marketing, and have been very impressed by Alroy Jovi and his team. To have stirred up so much interest in a series where very little information has yet been shared is almost the definition of ‘sensational’. Alroy has clearly done his research, and has captured a global audience with just the name of the leading hero, ‘Axtelera-Ray’, one which oozes power, sci-fi and, above all else, intrigue. A key area is the interaction with and participation of the fans. From our own experience, we know all too well how your relationship with them can make or break your project, and Axtelera-Ray’s willingness to give the fans a voice will only bode well for the future, as well as helping shape the direction of the books.

           The artwork and graphics team at Axtelera-Ray have also greatly impressed. One of the most important ways of grabbing someone’s attention is through spectacular visuals. Again, the jaw-dropping artistic pieces and mysterious designs of the main character’s shield, Qualia, are something which will help to maintain the audience’s interest while they are slowly drip-fed information on the novels’ progress.

           At the Final Fantasy VII: Web Series , we understand and respect the level of hard work that has to go into a project of this magnitude. Our own production was established in an Italian town in the summer of 2012 by Gionata and his friend Mattia Ferraro in the form of a 2-minute teaser for a movie based on Final Fantasy VII. Within a year, we had assembled a team of renowned writers, artists, musicians and filmmakers from around the world, including the supremely-gifted Alroy Jovi himself, with support from tens of thousands of fans to make this dream into a live-action web series. It just goes to show that hard work and belief can take you a long way, and we expect Axtelera-Ray is destined for great things.

By Gionata Medeot (Director) and Maurice J. Gallagher (Screenwriter)